Alumna shares her business start-up experience

Tammy and her husband Todd pose at the MBA Program banquet in June.

What makes recent alumna Tammy Rimer unusual isn’t that she completed the MBA Program as a wife and a mother of three. It isn’t that when she joined the program, she hadn’t stepped inside a college classroom for over a decade. And it isn’t that she has worked with the Madison County Chamber on the side.

What makes Tammy unusual is that she has juggled all of these responsibilities—family, classes and side work—in addition to running her own business, CN Design & Marketing.

CN Design & Marketing was created after Tammy and her husband acquired an advertisement company in 2007, which targeted college-aged students. As the company grew, Tammy realized there was a need for a separate company with different specialties, so in 2008, CN Design & Marketing was born.

Today, CN Design & Marketing helps businesses with brand promise, reputation-building, messaging and marketing strategy. Tammy employs designers who are on staff, so all marketing needs can be met in-house.

The best part of starting a business, according to Tammy, has been “hiring phenomenal talent.” Because of this, one of Tammy’s future plans include preparing the company so that it could be self-sustained and run without her, as well as focusing on improving her retainer clients.

For MBAs who want to start a business, Tammy offers this advice: “Do the research. Make sure it can be sustainable. Check out your competition and pricing—what would people be willing to pay for your services?”

She also reminds MBAs to be flexible with their business plans.

“Business plans change so quickly,” said Tammy. What’s important, she says, is to have a financial layout and a vision plan.

“Define your one-year goals and plans,” said Tammy. “But anything more than one year is probably not realistic.”


The AU MBA program is a traditional MBA program designed for the working professional. Classes meet in the evening and mostly one night each week. Most students complete the program in less than 23 months. The MBA program is offered on the Anderson campus and in several locations in the Indianapolis area. The Accreditation Council for Business Schools and Programs (ACBSP) nationally accredits the Anderson University MBA program, and Anderson University is fully accredited by the Higher Learning Commission of North Central Association of Colleges and Schools.

Posted in Alumni Profile, Virtual Career Fair

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